Problem / Pain Point
Project name ? Write the name students, judges, or users would use to recognize the project. A good name is short enough to remember and specific enough to connect with the project theme.
One-line project summary ? Summarize the project in one sentence: who it helps, what it does, and what outcome it creates. Imagine a judge only reads this line before deciding whether to learn more.
What exact problem are you solving? ? Describe the specific pain point, not a broad theme. Strong answers name who has the problem, what goes wrong, and why the current situation is frustrating or costly.
When does this problem usually happen? ? Explain the real-life moment when the user feels the problem most clearly. You can mention a place, activity, workflow, season, deadline, or decision point.
How serious is this problem? ? Show why this problem matters enough to solve. Explain what users lose if nothing changes, such as time, money, safety, trust, access, learning, or opportunity.
What causes this problem? ? Look beneath the symptom and explain why the problem keeps happening. This helps show that your solution is aimed at the real cause, not just a surface inconvenience.
Why is now the right time to solve it? ? Explain what has changed recently that makes this solution more relevant now. This could be a new technology, behavior change, regulation, school need, market trend, or growing urgency.
Target User / Customer
Who is your primary user? ? Name the people who would use the product or service most often. Try to describe a narrow group by role, age or stage, context, and the situation where they need your solution.
Who is your paying customer? ? Identify who would approve, buy, sponsor, or budget for the solution. Sometimes the daily user is not the payer, so explain the decision maker separately when that matters.
What are their key characteristics? ? Describe what makes this user group distinct. Useful details include habits, constraints, skill level, budget, urgency, access to tools, and how they make decisions.
How do they currently handle this problem? ? Explain what users do today before your solution exists. This could be a manual workaround, a competing product, a habit, a spreadsheet, a group chat, or simply ignoring the problem.
What would make them adopt your product? ? Describe the main reason users would switch from their current behavior to your solution. Strong answers connect adoption to a clear benefit such as speed, trust, lower effort, better results, or reduced risk.
Market
What market are you entering? ? Name the industry, category, or field where your project belongs. If the project sits between categories, explain the main market first and then mention the related market.
How large is the opportunity? ? Estimate how many people, schools, organizations, or buyers could realistically need this solution. If you have numbers, include the source or basic calculation; if not, describe the scope carefully instead of guessing a huge market.
Is the market growing? ? Explain whether demand is increasing, stable, or shrinking. You can support this with user behavior, school or industry changes, technology adoption, news, reports, or patterns you observed.
What trends support this opportunity? ? List outside changes that make the project more relevant now. Good answers connect the trend back to your user, instead of naming a broad trend without explaining why it matters.
Who else is serving this market? ? Name direct competitors, indirect alternatives, and manual workarounds users rely on today. Even if there is no identical product, there is almost always another way users are trying to solve the problem.
Solution
What is your solution? ? Describe the product, service, or system you are building. Focus on the concrete thing users interact with, not only the mission or long-term vision.
How does your product work? ? Explain the basic workflow from start to finish. A strong answer makes clear what the user provides, what the product does, and what result the user receives.
What are the core features? ? List the main functions that make the solution valuable. Prioritize features that directly solve the user problem, and avoid adding nice-to-have features that do not change the outcome.
What is the user experience like? ? Describe what a user does step by step when using your solution. This helps readers picture whether the product is simple, realistic, and useful in the user's normal routine.
What makes your solution better? ? Explain why users would prefer your solution over existing alternatives. Compare on a meaningful basis such as accuracy, cost, speed, trust, convenience, personalization, or quality of outcome.
Business Model
How will you generate revenue? ? Describe the main way the project could make money or sustain itself. You can mention sales, subscriptions, licensing, service fees, sponsorship, grants, or another model that fits the customer.
What will customers pay for? ? Explain the value the buyer receives in exchange for payment or support. Strong answers connect payment to a specific outcome, such as saved time, reduced risk, better performance, or access to users.
What is your pricing model? ? Describe how pricing would be structured, even if you do not know the final price yet. For example, it might be per user, per school, per project, monthly, annually, freemium, or usage-based.
What are your main costs? ? List the biggest resources needed to build and operate the project. Consider materials, software, labor, testing, marketing, partnerships, operations, compliance, and customer support.
How can this model scale? ? Explain how the project can grow to serve more users or customers over time. The key is to show what can be repeated, automated, partnered, or distributed without costs rising at the same speed.
Future Plan
What is your next milestone? ? Describe the next concrete goal that would prove progress. A good milestone has a clear result, a rough timeline, and a way to tell whether it was completed.
What will you test first? ? Name the first assumption you need to validate. This could be about user demand, technical feasibility, willingness to pay, accuracy, safety, usability, or whether the solution actually improves the outcome.
What partnerships do you need? ? List organizations or people who could help the project move faster. Partnerships might provide users, data, testing sites, credibility, distribution, expert advice, or funding access.
What risks must you solve? ? Identify the biggest things that could stop the project from working or being adopted. Include technical, user, market, legal, safety, trust, cost, or execution risks where relevant.
What is your long-term vision? ? Describe what the project could become if the next stages succeed. Keep it ambitious but connected to the current solution, users, and problem you are solving now.
Team Info
Who is on your team? ? Introduce the people currently working on the project. Include names or roles, and clarify whether they are founders, classmates, advisors, mentors, or outside contributors.
What is each member responsible for? ? Explain who owns each part of the work. Clear responsibility makes the project more credible because reviewers can see how research, product, testing, design, and outreach are actually being handled.
What skills does your team have? ? List the abilities that help your team execute this project. These can include technical skills, design, research, operations, sales, communication, domain knowledge, or access to the target users.
What experience supports this project? ? Mention past work that makes the team more believable. This might include interviews, prototypes, competitions, internships, coursework, personal experience with the problem, or early testing.
What roles are still missing? ? Be honest about skills or support the team still needs. Reviewers usually trust teams more when they understand their gaps and have a realistic plan to fill them.
Resources and funding
Current needs ? Technical support + pilot users Business mentor Small seed funding Choose the kind of support that would help the project most right now. This should connect to the next milestone, not just a general wish for more resources.
Funding needed ? Enter the amount of money needed for the next stage if you have a realistic estimate. If the number is uncertain, explain the range or leave it for later rather than presenting a random amount.
How funding will be used ? Explain what the money or resources would pay for. Strong answers break the use into categories such as prototype materials, testing, software, user research, manufacturing, legal review, or outreach.
Specific mentor help needed ? Name the expert help that would most improve the project. Be specific about the topic, such as technical review, user testing, pricing, market entry, legal safety, manufacturing, or pitch feedback.
Next milestone ? State the next measurable result the team is trying to reach. Include a target, a test, a deliverable, or a decision point so reviewers can understand what progress would look like.